Planning + Understanding
Before embarking on any media campaign, we conduct comprehensive research and analysis. We will examine your company, its position within the industry, and its competitive landscape. We’ll identify target markets. We’ll articulate publicity strategies and create a customized database of journalists and media outlets. And we’ll put together a focused, practical program to support your marketing goals.
You might know us as the agency that kept Westin’s Heavenly Bed in the limelight for more than 10 years. Or the agency which solidified Saint Lucia’s undisputed status as the honeymoon capital of the Caribbean. Or the agency Ian Schrager has turned to for decades to cement his legacy from Morgans to the present. Perhaps you know that NJFPR has launched or represented more than 40 hotels in New York alone.