Renaissance Aruba – National Flamingo Day

With essentially no budget, NJF staged the marriage of two of the resort’s resident flamingos, couple Allie and Noah, for a National Pink Flamingo Day wedding. As a result, Renaissance Aruba was featured in top-tier national media outlets, generating direct bookings for the resort. Playing off of the momentum of the campaign’s success, we revisited the story by seeding photos of the flamingo’s first wedding anniversary, generating additional coverage spanning the weeklies, print newspapers and national broadcast television.