South Dakota’s Buffalo Roundup

To further introduce media and consumers to the destination, we generated national media coverage for the state’s annual Buffalo Roundup and its first baby bison of spring. Our campaign resulted in coverage on CBS Evening News, Mashable, TIME, The Weather Channel, Thrillist, Glamour, Yahoo, Huffington Post, Smithsonian, Travel+Leisure and many more publications, and more than 800 million media impressions.