The heart of that great American pastime, baseball, beats in Cooperstown, NY at the Baseball Hall of Fame. But this lovely village of small-town American charm, unique cultural attractions, and the natural beauty of glimmering Lake Otsego is no one-trick pony. Before NJFPR began representing the destination, most of America had little idea that the town was more than the Baseball Hall of Fame.

NJFPR sought to broaden the range of the Cooperstown tourism market by targeting families, couples, golfers, culture lovers, and the drive-to market for associations and small meetings. The town's Farmers' Museum, the Fenimore Art Museum, the Glimmerglass Opera, the grand Otesaga resort, the Cooper Inn, and the Leatherstocking Golf Course all had considerable appeal. The Agency's media relations campaign thus positioned the destination as a slice of pure Americana, offering something for everyone.

The results were immediate and far-reaching. Key placements have included "Yes, America, There Really Is A Cooperstown" in Travel + Leisure; "American Pastoral" in Town & Country; "Perfect Village: Cooperstown Scores" in USA Today; and "Yuletide Road Trips" in Martha Stewart Living. The Leatherstocking Golf Course and the adjacent Otesaga Hotel were included in the 50 Best Golf Resorts in Conde Nast Traveler, and prestigious media outlets across the country covered the destination. Since the campaign's start, call volume has increased by 50 percent, and bookings and museum attendance have risen by 30 percent. This increased demand has prompted the Otesaga to extend its season by a few weeks each year. The home runs are still being hit out of the park for America's Perfect Village.