The Pod Hotel opened in January 2007 following a transformation from dated Midtown Manhattan hotel to an innovative property retrofitted with 347 pod-like rooms and offering high-tech amenities, rates starting at $89, a new lobby/lounge, outdoor café and rooftop deck.

Relying solely on public relations to generate buzz and bookings as well as drive traffic to its Web site, The Pod turned to NJFPR to launch the hotel. Honing in on a youthful, style-conscious, domestic and international audience and focusing on the property's standing as the nation's first "pod" hotel, NJFPR embarked on a strategic campaign positioning The Pod as an industry leader.

NJFPR has generated more than 800 million impressions for The Pod in high-level national and international outlets. In addition to feature print coverage in USA Today, USA Weekend, The New York Times, The Wall Street Journal, Travel + Leisure, National Geographic Traveler, Condé Nast Traveller (UK), The Times (UK), Elle (Japan), Harper's Bazaar (Japan), Globe & Mail (Canada) and Architectural Digest (Italy); broadcast coverage on The TODAY Show, Good Morning America, NBC Weekend Nightly News and others; The Pod was highlighted in online outlets and top blogs across the globe, such as AOL (home page), Yahoo! (home page), UrbanDaddy.com, Urban Eye (New York Times), USAWeekend.com, men.style.com and TimeOut.com.

The property credits NJFPR's exhaustive results with a 300 percent growth in Web traffic. 50 percent of the hotel's bookings are made online-an unusually high figure in the hotel industry. The Pod has enjoyed a consistent occupancy rate of 93 percent or higher, and has become the preferred hotel for stylish spendthrift travelers.