Hotel Week 2013 Results
Hotel Week NYC generated 823 room nights and $130,000 in revenue for participating hotels from January 4 – 20, 2013. Media impressions exceeded 80 million.
Challenge:
The post-holiday month of January is one of the slowest periods for tourism in New York City. In response to the perennial problem of low hotel occupancy and room rates, NJFPR established Hotel Week NYC™ to attract incremental low-season business for New York City hotels.
NJFPR Strategy:
NJFPR selected 26 Manhattan hotels to participate in a tiered, fixed-rate structure of $100, $200, or $250 per night from January 4 – 20, 2013. The tiered system allowed for the inclusion of a broad range of hotels at a variety of price points, from budget accommodations to luxury properties which ordinarily command rates upward of $500 per night.
The extensive media relations campaign focused on national and international short and long-lead publications resulting in stellar coverage for each of its partners while directly driving revenues:
- 823 total room nights booked
- $130,000 in revenue generated
- More than 80 million impressions from outlets such as USA Today, CBS This Morning, The Los Angeles Times, and Fodors.
HIT THE SHEETS: NEW YORK CITY’S SECOND ANNUAL
“HOTEL WEEK™” JANUARY 4 – 20, 2013
More Accommodations, More Days but Same Affordable Rates Across the
City Irresistible to Locals and Visitors Alike
New York City (November 15, 2012)—Nancy J. Friedman Public Relations (www.njfpr.com), in conjunction with twenty-six hotels, announces the second annual Hotel Week NYC™, taking place January 4 – 20, 2013. Following the success of last year’s inaugural Hotel Week™, room rates of $100, $200 and $250 are available at a variety of hotels––some of which typically charge upwards of $500 a night. Guests can check in for a fraction of the cost of a regular stay over this 17 day period in January, which is typically one of the slowest months in New York City for tourism.
Visitors and locals will be able to take advantage of “prix-fixe” rates at the following NYC hotels. Prices for a one-night stay will be on a tier system, with rates of $100, $200 or $250 as follows:
| HOTEL | NEIGHBORHOOD | RATE* | PHONE NUMBER/ WEB SITE/HOW TO BOOK |
|---|---|---|---|
| HOTEL | NEIGHBORHOOD | RATE* | PHONE NUMBER/ WEB SITE/HOW TO BOOK |
| Gansevoort Meatpacking NYC | Meatpacking District | $250 | Online Booking |
| Gansevoort Park Avenue NYC | NoMad | $250 | Online Booking |
| The Maritime | Chelsea/Meatpacking District | $200 | +1 (212) 242-4300 / Mention “Hotel Week” Online Booking |
| THE OUT NYC | Hell’s Kitchen | $100 | Online Booking |
| The Jade Hotel | Greenwich Village | $200 | reservations@thejadenyc.com / Mention “Hotel Week” |
| The Hotel @ Times Square | Times Square | $100 | +1 (800) 567-7720 or +1 (212) 790-2710 / Mention “Hotel Week” |
| nyma, the new york manhattan hotel | Herald Square | $100 | +1 (800) 567-7720 or +1 (212) 790-2710 / Mention “Hotel Week” |
| Pod 39 | Murray Hill | $100 | +1 (212) 865-5700 / Mention “Hotel Week” |
| Pod 51 | Midtown East | $100 | +1 (212) 355-0300 / Mention “Hotel Week” |
| The James New York | SoHo | $250 | Click this link to access Hotel Week rates. |
| Hyatt 48 Lex | Midtown East | $250 | +1 (800) 233-1234 / Mention “Hotel Week" |
| Ace Hotel New York | Flatiron | $200 | Click this link to access Hotel Week rates. |
| Hotel Chandler | Flatiron | $200 | Click this link to access Hotel Week rates. |
| Library Hotel** | Midtown | $200 | Online Booking or visit www.libraryhotel.com and use the promotional code HOTELWEEK |
| Casablanca Hotel** | Times Square | $200 | Online Booking or visit www.casablancahotel.com and use the promotional code HOTELWEEK |
| Hotel Giraffe** | NoMad | $200 | Online Booking or visit www.hotelgiraffe.com and use the promotional code HOTELWEEK |
| Hotel Elysee** | Midtown | $200 | Online Booking or visit www.elyseehotel.com and use the promotional code HOTELWEEK |
| Sanctuary Hotel | Times Square | $200 | +1 (212) 234-7000 / Mention “Hotel Week” or visit www.sanctuaryhotelnyc.com and enter promo code HOTEL13 or email shaista@sanctuaryhotelnyc.com |
| Hotel Belleclaire | Upper West Side | $100 | +1 (877) 468-3522 / Mention “Hotel Week” Online Booking |
| Cosmopolitan Hotel – Tribeca | Tribeca | $100 | Visit www.cosmohotel.com and enter promo code HOTELWEEK |
| Washington Jefferson Hotel | Midtown | $100 | Visit www.wjhotel.com and enter promo code HWNYC |
| The GEM Hotel Chelsea | Chelsea | $100 | +1 (212) 675-1911 / Mention “Hotel Week” Online Booking |
| The GEM Hotel Midtown West | Midtown | $100 | +1 (212) 967-7206 / Mention “Hotel Week” Online Booking |
| The GEM Hotel SoHo | SoHo | $100 | +1 (212) 358-8844 / Mention “Hotel Week” Online Booking |
| Comfort Inn Midtown West | SoHo | $100 | +1 (212) 714-6699 / Mention “Hotel Week” Online Booking |
| Comfort Inn Times Square South | Times Square | $100 | +1 (212) 268-3040 / Mention “Hotel Week” Online Booking |
* taxes not included
** continental breakfast included
“Last year’s first ever Hotel Week™ generated 500 room nights for the eight participating hotels. In 2013, we hope to double these numbers at a time when every hotel could benefit from incremental business,” said Nancy Friedman, founder of Hotel Week™ . “This is a great time for hotel guests to take advantage of the many post-holiday sales and have a relaxing, affordable vacation at the same time!”
Guests can call hotels directly and mention “Hotel week” or visit the hotel web site to make a reservation. (Booking details are listed in the above chart.) The promotion is subject to availability.
Photos are available upon request.
