UNLEASHING THE POWER OF PR

We have some exciting news to report! NJFPR has joined forces with MMGY Global, a world-class travel marketing firm. The newly combined team has rebranded as NJF to reflect the evolution of PR into broader services and an enhanced practice that will now include public relations, social media and experiential and events marketing. We’ll now be able to offer boutique service, expanded ideas and expertise, plus the resources and fully integrated marketing solutions of the larger MMGY Global brand.

PR may be the best tool in your marketing quiver. That’s why we move within many spheres: tapping media influencers, forging creative partnerships, uncovering strategic advantages, providing global perspective. Just as key: how we do it. NJF immediately distances itself from the pack with its distinctly different spirit. We remain true to our fundamental tenets: dive in, do it well, and delight in it.

Our New York Location

Headquartered at the epicenter of the media and publishing industries has its advantages. In the past six months alone, we have met face-to-face with more than 200 journalists. We challenge ourselves to create not just loyalty for a brand – but pure love. We do this by helping clients find a voice that resonates deeply with individuals – a way to start a conversation people are genuinely interested in. From the power of our storytelling to our tenured understanding of where that news can best be told, the best of the best journalists revere the valuable service we provide.

“I have had the pleasure of working with NJFPR on many projects over a 20-year period. I have consistently experienced superlative results. Through the efforts of NJFPR, we have had thousands of articles written about us all around the globe.”
Richard Born
Owner, 22 New York City hotels (including The Bowery, The Pod, and The Jane)
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Nancy J. Friedman
Partner, MMGY Global
An industry thought leader, creative pioneer, and award-winning strategist, Nancy Friedman continues to set the benchmark for public relations done right for hotels, luxury brands, and destinations. The inspiration behind many of the world’s most lauded property and lifestyle product stories. Nancy and her team have launched more than 70 hotels in New York City alone. From her early ascent to the head of PR for Ian Schrager & Steve Rubell, to her current post as a Principal in MMGY Global, helping to steer one of the industry’s most talented PR teams, Nancy’s rare combination of grace and tenacity have led to countless industry firsts. Today, she is the “go-to” PR counsel to some of the most innovative leaders in hospitality and tour de force behind Hotel Week NYC™. Recognized for its long-lasting relationships, NJF’s relentless focus on results is driven by Nancy’s signature “no stone unturned” philosophy, a value-driven, think-to-the-next-opportunity approach that creates demonstrable ROI and continues to set the agency apart. A respected industry “voice,” Nancy is invited to sit at industry roundtables and is an active member of the Society of American Travel Writers. A passionate traveler, hotel geek, tennis player, skier, cyclist, foodie – and always a media junkie at heart – she is most proudly the mother of Emily and Michael.

Julie Freeman
EVP, MMGY Global
Managing Director, PR, Social & Experiential Marketing, NJF
Julie leads the agency’s worldwide public relations, social & experiential marketing practice and New York City office. She is responsible for all strategy, implementation and new business development, as well as the integration of PR initiatives into the company’s overall marketing support for its clients. Julie has strong, in-depth experience in building brands through media relations and public engagement at the local, national and international levels, developing strategic partnerships and special events. She was previously with Edelman and served as an Executive Vice President and Deputy Global Director for the firm’s Travel & Hospitality practice, overseeing the development and implementation of consumer brand, lifestyle and tourism programs and helping to build the firm’s global tourism offering. Julie graduated cum laude from the University of Southern California with bachelor of arts degrees in Public Relations and Spanish. She has extensive experience working with international destinations and brands and is fluent in Spanish. Always looking for a new adventure, Julie enjoys traveling, playing tennis, spending time at the beach, skiing and hanging out with her Pug.

Chris Walters
Senior Vice President
Chris brings integrated PR solutions to every client conversation and bottom line results to the bank, inspiring the client, the team and the industry with his seasoned public relations acumen. He’ll tell you his secret sauce is an unwavering belief in the power of PR, a tool he’s skillfully wielded across major hotel launches, entertainment integrations, media blitzes and critical reputation management. Clients from Canyon Ranch to Gansevoort Hotel Group to Grey Goose will tell you it’s his innate ability to move outside PR’s traditional silos to achieve the win. On his watch, Chris has steered NJF’s expanded foothold in L.A., and its offerings in international brand activation. At the New York HQ, he’s grooming talent into NJFP stars. His fascination with travel and culture is “lifelong,” sprouting from a tour as a professional dancer that took him to 20 countries, and more than 100 islands in just two years. Equally zealous about NYC, he bikes the bridges, supports the arts, and hits the (ballet) barres.

David Pérez
Vice President, Creative Strategist
David works across our teams to elevate thinking and shape ideas that reflect what’s new, exciting and relevant in the travel and lifestyle realm. In this capacity, he brokers partnerships with emerging voices across all media to generate content for our clients, as well as developing concepts for branded experiences. A seasoned media relations practitioner with over 10 years of experience, he helps his clients find their voice and tell their stories in impactful ways. His recent client work includes developing messaging and an ambassador program for the 100th anniversary of American Express Travel, shepherding global research for the Leading Hotels of the World to uncover insights on affluent travelers, and developing one of the most-talked about Cyber Monday deals for adventure tour operator Intrepid Travel. David also leads account teams for the Los Cabos Tourism Board and Red Lion Hotels Corporation, as well as agency promotion. Prior to joining MMGY Global, he worked at Edelman, leading initiatives for a variety of global brands including Dove, Starbucks, and LAN Airlines. David is a New York native, fluent in Spanish and French, and a graduate of the College of Communication at Boston University.

Shea Carter
VP, Social & Experiential Marketing
Shea leads NJF’s social media and experiential marketing practices, driving social media strategy and engaging experiential campaigns. Her award-winning work includes Lufthansa USA’s #UpgradeChicago campaign and Taste of America Food Truck Tour, Marriott’s Passport to Paradise influencer campaign, The Beaches of Fort Myers & Sanibel Find Your Island Challenge and Terranea Resort’s Klout Perk. Shea’s additional client experience includes Princess Cruises, Zurich Tourism, Fairfield Inn & Suites, Visit Santa Barbara, and New Mexico Tourism Department.

Lifetime Achievement Award Video

Awards

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