Challenge
Following a $50 million re-fresh, continue to build awareness and generate bookings for the resort while targeting a younger demographic.
NJFPR Strategy
Position the JW Marriott Camelback Inn as an all-encompassing, must-see destination for travelers seeking a desert getaway. Promote the resort’s standout factors including:
• Award-winning Spa
• Five F&B offerings including BLT Steak by renowned Chef Laurent Tourondel and Scottsdale’s only spa restaurant, Sprouts
• Creative cocktail menus from in-house mixologist Trudy Thomas
• Two championship golf courses
• Luxurious casita-style accommodations
• Picturesque location overlooking Camelback and Mummy Mountains
