Challenge:
Launch THE OUT NYC, New York City’s first straight-friendly urban resort, with a carefully crafted message that reaches the LGBTQ and mainstream media embodying the hotel’s mission.
NJFPR Strategy:
Frame the hotel as an exciting and dynamic property designed for the gay traveler with a welcoming and inclusive spirit. Highlight each of the major business units on property by securing feature coverage in global newspapers, syndicated television programs, the LGBTQ media, and major travel publications. The property’s areas of focus include:
• The hotel
• XL Nightclub, Cabaret, and Lounge
• Courtyards
• REVIVE Spa
• KTCHN Restaurant
• Non-profit partnerships with Gay Men’s Health Crisis, AIDS Walk New York, Broadway Cares/Equity Fights AIDS, etc.
