By leaving no stone unturned, we’ve generated billions of media impressions for clients in 2016 alone. We pride ourselves on creative, strategic campaigns that produce tangible results. “NJF’s PR efforts have been so effective,” says Gansevoort Hotel Group COO Elon Kenchington, “that the Hotel Gansevoort has never had to advertise.”

  • The Ludlow

    Located in an up-and-coming pocket of New York, The Ludlow marked the Lower East Side debut for hoteliers Sean MacPherson, Richard Born and Ira Drukier, and became the next downtown hangout for residents and guests alike.

  • Asbury Park

    NJF was brought on board to counteract the town’s ingrained negativity and change local headlines before taking them national. The campaign required a PR strategy that would enhance community relations, foster credibility for iStar, and set the stage for increased real estate pricing and new demand-ultimately transforming the image of Asbury Park from a seasonal beachfront town to a year-round, mainstream tourism destination.

  •, the leading online travel agency for beach vacations in Mexico and the Caribbean, is often top-of-mind for budget conscious travelers, but wants to be viewed as the leader in beach vacations across all price points. NJF was tasked with elevating the brand image and heightening awareness around offerings beyond deals to generate feature media coverage.

  • Canyon Ranch – Restoring & Relaunching

    Canyon Ranch enlisted NJF to revive its properties in Tucson, Arizona and Lenox, Massachusetts in the media landscape, reposition Canyon Ranch as the founding voice in comprehensive holistic wellness and launch its inaugural international resort in Turkey, Canyon Ranch Wellness Resort at Kaplankaya. 

  • Los Cabos Tourism Board – Creating a Demand for Luxury in Mexico's Premier Tourism Destination

    NJF was selected as the tourism board's agency of record to shape its history and make it relevant to media, travel agents and influencers. 

  • Sea Island

    NJF expertly positioned Sea Island, the quintessential grande dame of historic U.S. resorts, as a legacy vacation destination rich with engaging experiences and Southern hospitality.

  • Amplifying Trends: Wellness in Travel

    Canyon Ranch set the bar for award-winning destination resorts and spas 40 years ago. To remain the leader in this trillion dollar industry, the wellness pioneer tapped NJF and embarked on a graceful brand evolution: the opening of their first international property on the Turkish Riviera and enviable enhancements at its US resorts and spa clubs.

  • Brooklyn Bread Lab

    While eagerly awaiting the opening of Chef Adam Leonti’s new restaurant inside The Williamsburg Hotel, NJFPR launched a targeted media relations campaign to transform Chef Adam and his Brooklyn Bread Lab into the hottest thing since sliced bread.

  • Intrepid Travel's 365 Day Adventure

    What could be more adventurous than buying a trip around the world? That was the premise behind the Intrepid Travel 365 Day Adventure, an experience NJFPR created that secured 50+ placements and more than 200 million impressions across print, broadcast, and online channels.

  • South Dakota's Buffalo Roundup

    Nationally recognized for one of America’s most iconic monuments, Mount Rushmore, NJF set out to turn South Dakota’s bison - the state animal - into the next big headline, increasing statewide tourism and awareness for its diverse parks and fascinating history.