I pioneered Hotel Week seven years ago to stimulate bookings during the occupancy dip New York City area hotels experienced every January. This year, as part of MMGY Global, we launched a new website for Hotel Week that offered enhanced hotel listings, an easy-to-navigate booking process and additional promotional opportunities, making it even more irresistible for hotels and consumers to participate.
Seventeen hotels participated from January 5–15, 2018. Over that time frame, close to 500 room nights were booked, a significant increase over the previous three years. The hotels enjoyed incremental revenue of nearly $80,000 and received press coverage in nearly 25 outlets. Coverage ranged from Budget Travel and Condé Nast Traveler to The Independent and Travelzoo. More than 103 million impressions were made, and the Hotel Week properties were thrilled.