Insights Making Headlines: March 2019 Edition

March 31, 2019

In March 2019, MMGY Global’s work was covered in both the U.S. and the U.K. in 25 placements throughout top-tier consumer and trade outlets, including Skift, Forbes, Travel Weekly, Travel Weekly UK, Travel Agent Central and more. Several of these placements included comments resulting from interviews with senior leadership from MMGY Global’s brands.

A big focus in March was the launch of Portrait of UK TravellersTM.  Both of our PR teams conducted extensive media outreach for Portrait of UK TravellersTM, resulting in 13 placements in the U.S. and U.K. publications.

The team also worked on releases announcing new business wins and finalized and submitted PRSA Bronze Anvil Award entries for Asbury Park, El Dorado and Visit California.

You can download the March 2019 clip report here. As of this month, the U.S. and U.K. teams are working together to produce one monthly report showcasing PR efforts across the company.

New insights and highlights include:

 The Luxury Travel Industry’s Most Overused Buzzwords

As a result of coordinating a phone interview with Stewart Colovin and travel writer Laura Powell, MMGY Global was featured on Skift (UVM: 1,201,175) in an article titled, “The Luxury Travel Industry’s Most Overused Buzzwords.”

Industry likes the term ‘travel advisor,’ but Google doesn’t

As a result of working with senior editor Jamie Biesiada and coordinating a phone interview with Chris Davidson, Travel Weekly (UVM: 459,031) included MMGY Global’s data in an article titled, “Industry likes the term ‘travel advisor,’ but Google doesn’t.”

Portrait of UK TravellersTM Press Release

The Portrait of UK TravellersTM press release was covered in 15 media placements, inclusive of U.S. and U.K. media coverage, reaching a total audience of 31,999,675 (both UVMs and circulation). Top highlights include but are not limited to: