Maximizing Opportunities and Exposure at The New York Times Travel Show

January 25, 2020

The New York Times Travel Show is the travel industry’s leading consumer event, connecting more than 11,000 travel industry professionals and media with more than 23,000 prospective travelers. Our seasoned teams managed the public relations strategy for the entire event and worked with several top clients to share their brand messages at the nation’s leading travel event.

As the PR agency for The New York Times Travel Show for four years running, our goal was to attract attendees to the three-day event at the Jacob K. Javits Convention Center and to position The New York Times as an important voice in the tourism industry. In addition to securing calendar announcements, our team strategically leveraged expert speakers such as Amy Virshup, travel editor, The New York Times, and Doug Duda, director of partnerships at the International Association of Culinary Professionals. We achieved coverage in top-tier regional and trade outlets such as Bloomberg, NY1, TravelZoo, Travel Pulse and more, reaching more than 53 million unique views in the days leading up to the event.

We also secured exhibit spaces for a number of clients, and our agency’s presence throughout the event was significant. Opening the event, MMGY Global’s Executive Vice President, Insights & Strategy Chris Davidson, presented our proprietary research and predictive trends in, “Travel Today: How Travelers Think and Why You Should Care.”

All attendees were introduced to our client ICT/Costa Rica Office of Tourism the moment they stepped onto the floor, where a prominent booth shared the newly launched “Only the Essentials” campaign. Stations throughout the conference center served coffee sourced from Costa Rica.

Thanks to our teams’ coordinated efforts, a number of agency clients presented expert panel discussions, exhibition booths and special events. That included:

Keynote Address – State of the Industry: The Visionaries of Travel on What the Future Holds, with panelist Leigh Barnes, Chief Customer Officer, Intrepid Travel

Focus on Cruising: Session 1: Authentic experiences and innovations that are transforming all types of cruising. Speakers: James A. Rodriguez, Executive Vice President, Sales and Marketing, Oceania Cruises

Learn about new and enhanced wellness travel offerings available for your clients with panelist Adalberto Rodriguez, Marketing Executive, ICT/Costa Rica Office of Tourism

New immersive experiences in Latin America with Fernanda Rosas, Director of Promotions and Emerging Markets, Los Cabos Tourism Board

How Abu Dhabi caters to different visitor personas with Amanda Leung, Director of Business Development, Etihad Airways

A press conference on Road Tripping through Florida, featuring The Beaches of Fort Myers & Sanibel

Exhibition booths from The Beaches of Fort Myers & Sanibel, The British Virgin Islands Tourist Board, Visit St. Pete/Clearwater, Rwanda Development Board, Costa Rica Tourism Board

The Latest Tastes of Eco-Tourism presented by celebrated chefs from Costa Rica.

Two performances on the cultural stages by Visit Rwanda

Now in its 17th year, the Travel Show opened with a trade day exclusively for travel industry professionals and media. The two following Travel Show’s consumer days were open to consumer travelers, as well as to travel professionals and media.