Insights Making Headlines: February 2018 Edition

February 16, 2018

December and January brought the launch of the seventh consecutive Hotel Week NYC as well as a new business win for MMGY Global. As we continue to inspire people to go places, our agency developments have earned coverage in top publications like SkiftMen’s Journal and SmarterTravel.

Here are some of the highlights:

Hotel Week NYC Kicks Off 2018 with 50-Percent Savings on Top Hotels

Hotel Week, a campaign pioneered by Nancy Friedman to boost New York City hotel sales during the low season, entered its seventh consecutive year in January. More than a dozen distinguished hotels such as The Ludlow, Pod Hotels, The Refinery, Gansevoort Park Avenue NYC and The James offered rates of $100 to $200 per night from January 5 to 15, 2018.

The Hotel Week outreach garnered coverage in publications such as Travelzoo, SmarterTravel, Travel with Val, NYC Insider Guide and Budget Travel.

MMGY Global Is the Agency of Record for Costa Rica

We have been selected as the Costa Rican Institute of Tourism’s new agency of record for advertising and creative. The team will be reimagining Costa Rica’s existing brand message “MyChoice, Naturally” and expanding it to all areas of the nation’s tourism communications. The agency will also be consulting on B2B strategies to support the much-anticipated opening of San Jose’s new National Congress and Convention Center, which is slated for early 2018.

NJF Climbs the Ranks in the Observer Top 50

NJF climbed from #48 to #43 on Observer’s Power PR List 2017. This ranking of PR agencies lists the top firms across the country based on their influence. It assesses the type of year the agency had, what kind of clients joined, who got hired and what home-run campaigns the agency executed.