Winter might be an off-season for most destinations, but not in Monterey County. With fewer crowds and cozy weather, winter in Monterey is always On Season! To inspire travel to Monterey County during the winter months, we invited three social media influencers to explore the best of the county.
Alli and Bobby Talley of the Traveling Newlyweds, Chelsea Lankford of Truelane, and Eden Passante of Sugar & Charm were each given the opportunity to enjoy a custom Monterey experience that laddered up to the “It’s On Season” winter campaign messaging. Throughout the course of the trip, everyone was treated to quintessential Monterey County experiences, in addition to ample time on their own to explore why the off-season is a great time to visit.
Throughout the duration of the campaign, our three influencers produced nine blog posts, nearly 60 social media posts and 120 photo assets. The “It’s On Season” winter influencer campaign exceeded all social media objectives, garnering more than 3.5 million social impressions and nearly 80,000 social engagements.
Discover how to experience Monterey’s On Season through the eyes of each influencer.
Take a walk on the wild side: There is no better place than Monterey for whale watching. Plan ahead and book a tour with one of the numerous whale watching tours for your chance to get a selfie with whales, sea otters, seals, jellyfish and more. Discover more marine life at the Monterey Bay Aquarium. The aquarium has more than 300,000 marine plants and animals for you to Snapchat and include in your Instagram stories.
Grab a drink: Monterey is one of the largest wine growing regions in California and produces the most premium grapes in North America. It is easy to see why each of our influencers chose to explore the different wineries during their time in Monterey. With over 40,000 acres of wine grapes and more than 60 tasting rooms to choose from, you will never run out of content for your Instagram stories.
Enjoy the views: From Big Sur to Salina Valley, the 99 miles of Monterey County’s coastline has plenty of social worthy photo opportunities along the way. The Bixby Bridge is one of the most iconic spots along Highway 1. Whether you are an amateur with just a smartphone or a seasoned influencer with a fancy camera, this spot always guarantees a picture-perfect moment.