NJF Creates the Ultimate "Pura Vida" Lifestyle for 2019 Sundance Film Festival

January 31, 2019

NJF was tapped by Essential Costa Rica to curate a “Pura Vida” experience at the 2019 Sundance Film Festival. NJF partnered with WanderLuxxe, a premier luxury film festival concierge service, to bring a Costa Rica experience to Park City, Utah.

From January 25 through January 28, festival goers experienced a taste of Costa Rica’s “Pura Vida” lifestyle, meaning full of life, at the WanderLuxxe festival hub on Main Street through a series of exclusive daytime wellness activities, filmmaker panels, events, parties and more.

Festivalgoers enjoyed a respite from their festival schedules with wellness offerings throughout the weekend, including daily yoga led by Lululemon, a sauna, facials and massages. There was also a custom coffee bar included, serving authentic Costa Rican coffee which reflects the destination’s long democratic history of traditional and environmentally friendly coffee production. A private VIP event was curated with authentic Costa Rican cuisine served by chef Santiago Fernandez Benedetto.

About Costa Rica

Nestled between Nicaragua and Panama, Costa Rica offers visitors an abundance of unique wildlife, landscapes and climates – meaning a trip to this Central American country is anything but run-of-the-mill. The country proudly shelters approximately five percent of the known biodiversity in the world and has become a global leader in sustainable practices. Visitors to Costa Rica enjoy a highly organized tourism infrastructure offering a broad terrain of activities and accommodations across large chains and boutique hotels. For more information, visit www.visitcostarica.com/en