The Beaches of Fort Myers & Sanibel is the winner in the category of Best Use of Social Influencers for the First Annual Sightseer Awards. The Sightseer Awards recognize the best in digital and social travel marketing.
The best shelling in the world isn’t somewhere exotic and far away – it’s on The Beaches of Fort Myers & Sanibel – where the ever-changing tides wash over 400 local varieties of shells along the shoreline. But what is shelling? And why is it worth celebrating, or shellebrating? In order to highlight what sets the destination apart from other Florida beaches, an integrated social media and PR campaign was born.
To coincide with National Seashell Day, which is also the first day of summer, The Beaches of Fort Myers & Sanibel launched a Summer Shellcation social media campaign to keep the destination top of mind during the summer travel planning season. Influencer marketing, social media promotions and a sweepstakes generated online inspiration and drove consumers further into the travel planning process.