LONDON (April 17, 2020) – The World Travel & Tourism Council (WTTC) is launching a new marketing campaign called #TogetherInTravel, which is aimed at galvanizing the global travel and tourism community and showing how the sector is a vital part of our lives.
Going live at 11:00hrs BST on Monday, April 20, the campaign encourages travelers from around the world to share the hashtag #TogetherInTravel along with a video simultaneously uniting everyone in solidarity at the same moment.
The marketing campaign is comprised of three key elements: a highly visual and emotive video; the hashtag #TogetherInTravel to stimulate the conversation across social platforms; and the TogetherInTravel.com microsite to host the video and user-generated content and stories.
WTTC has developed the campaign in conjunction with marketing and communications firm MMGY Hills Balfour, one of its members.
President & CEO of WTTC Gloria Guevara added: “Dreaming is part of our zest for life, and our new campaign encourages thoughts of the brighter days ahead. Travel and tourism is a critical sector to the global economy, accounting for 1 in 4 of all new jobs worldwide and contributing 10.3% to GDP.
“Our sector touches everyone. It builds communities, reduces poverty in the world and improves the social impact of everyday lives, yet we are uniquely exposed at this time due to Covid-19.
“The concept for the #TogetherInTravel campaign was born out of a desire to rally everyone who is passionate about travel, to unify those who are working hard to rebuild the sector and to spread a message of solidarity that we are one global community – and one where travel brings us closer, at the right time.
“Our message is that everyone can still stay inspired with future travel ideas and bookings – and in the meantime be part of a virtual space for sharing, connecting and collectively inspiring.
“We want to thank Amanda Hills, President of MMGY Hills Balfour, and her team for their efforts in building this campaign with donated time, and we hope that as many people as possible will share the video, as we look forward to a future time when we will be able to travel again.”
-ENDS-
Note to Editors:
For more information, visit TogetherInTravel.com.
Download the #TogetherInTravel video at: https://we.tl/t-fn2UIxLe6N
Interview opportunities with Gloria Guevara, President & CEO of WTTC, and/or Amanda Hills, President of MMGY Hills Balfour, are available upon request.
About the World Travel & Tourism Council:
The World Travel & Tourism Council (WTTC) represents the global travel and tourism private sector. Members include over 200 CEOs, Chairpersons and Presidents of the world’s leading travel and tourism companies from all geographies, covering all industries. For 30 years, WTTC has conducted research to quantify the economic impact of travel and tourism in 185 countries and 25 regions. Travel and tourism is one of the world’s largest economic sectors, supporting 1 in 10 jobs worldwide and generating 10.3% of global GDP. In 2019, the travel and tourism sector experienced 3.5% growth, outpacing that of the global economy (2.5%) for the ninth consecutive year. For more information, visit WTTC.org.
For media enquiries, contact:
U.S. Contacts: Andrea Holden, aholden@njfpr.com or (646) 707-9162 / Mariah Hurst, mhurst@njfpr.com or (480) 390-4213
WTTC Contact: Jamie Wortley via jamie.wortley@wttc.org or +44 (0) 207 481 8007