Our connections are the key to our success and that of our clients. Our approach is rooted in building long-term relationships with broadcast, print and online media, and generating earned media coverage, both consumer and trade, from people we trust. Our integrity as a source is unassailable – we have the “ins” to make headlines and generate buzz, and a decades-long reputation to prove it. Every year we meet face-to-face with more than 600 journalists – and we know thousands more across the media landscape who consider us an invaluable resource. What sets us apart? Simply put: We think like journalists. We find the stories yet to be told and the angles not yet explored. We are consistently uncovering the trends and then delivering the real news media outlets crave – and millions share.