Andrea is a veteran marketer with 15 years (1 year with MMGY NJF) of experience in the tourism and hospitality sectors. She has served as a lead strategist for a number of leading global hotel companies, boutique hotels, tour operators, airlines and vacation destinations such as Etihas Airways, The South Dakota Department of Tourism, Intrepid Travel, Sofitel Hotels, Hilton Honors, Iberostar Hotels & Resorts, Punta Mita, Mexico and Northwest Florida’s Gulf Coast. Andrea also has extensive knowledge of the food and beverage industry, having created fully integrated marketing communications campaigns for famous brands such as Campbell Soup Company, Maker’s Mark and Wild Turkey Bourbon. Her work is driven by research and consumer insights, finding ways to create platforms for brands that combine compelling storytelling with new and innovative uses of paid, owned, earned and social media. She is an avid cook, whiskey connoisseur, and mother to two children who had their first passports before they were out of diapers.