Throughout her 10-year career, Erica’s insights have yielded strategic counsel and innovative campaign ideas. As senior account director, she’s more than committed to developing and implementing PR programs for travel clients. Her expertise reaches a variety of outlets, and it’s yet another way she promotes client activities and earns them coverage. She’s done it for Intrepid Travel, Thai Airways, Tourism Ireland, Regent Hotels & Resorts, Palladium Hotel Group and Berkshire Hathaway Travel Protection, among others.
But what fuels this passion for her clients? For starters, it was living in Thailand for seven years and starting her family and career in Asia. Experiencing a vastly different culture gave Erica more than she could imagine. It’s this understanding that drives her to transform creative ideas into reality.