As a senior account director, Laura is responsible for the overall management of PR accounts at NJF. After almost 10 years in travel PR, Laura’s strong media relationships and creative promotional ideas have led to successful campaigns for her clients resulting in impactful print, online and broadcast placements. One of her proudest moments was securing an extended feature segment for Major Food Group on CBS This Morning.
At NJF, Laura has worked with Hyatt Ziva and Zilara Resorts; Conrad, Washington D.C.; and Bowery Hotel, New York. Laura’s also worked in the culinary space on Major Food Group’s Dirty French, The Grill, The Pool and The Lobster Club restaurants.
Laura loves crafting stories that expose people to destinations and experiences they might not have considered before. A travel enthusiast herself, Laura’s survived an earthquake in Indonesia, cage-dived with great white sharks and swum with penguins off the coast of South Africa.