Nancy Friedman


An industry thought leader, creative pioneer and award-winning strategist, Nancy has combined her passions for hospitality, travel and lifestyle into one of the most respected firms over more than 30 years. The namesake behind NJF, Nancy uses her “no stone unturned” philosophy and relentless focus on results as the forces behind the agency’s numerous long-lasting relationships.

As a partner at MMGY Global, she continues to set the benchmark for PR done right for hotels, destinations and luxury brands. From her early ascent as director of PR for the Dominican Tourist Office and Steve Rubell and Ian Schrager’s nascent hotel company to her current post steering one of the industry’s most talented PR teams, Nancy’s rare combination of grace and tenacity has led to countless industry firsts, including her role in launching or representing more than 75 hotels in NYC alone. Acting as the go-to PR counsel to some of the most innovative leaders in hospitality, she conceived of the popular Hotel Week NYC program and won the Hotel Sales Marketing Association International Lifetime Achievement Award in 2014.

Nancy remains a passionate traveler, hotel geek, foodie and always a media junkie at heart, and is the proud mother of Emily and Michael.