Influencer Program

An Award-Winning Example of Best-in-Class Influencer Marketing

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Princess Cruises
  • Influencer Engagement
  • Social Media


Princess Cruises is the third-largest cruise line in the world, transporting over 1 million guests annually to more than 300 ports and destinations across the globe. In order to reach a new audience, increase brand awareness and inspire travelers who haven’t previously considered cruising, Princess Cruises partnered with NJF to activate social media influencers as brand ambassadors, sharing the brand’s Come Back New message with target audiences.


Using our proprietary database of top influencers, NJF identified, invited and hosted 39 bloggers to travel with Princess Cruises. They all then cruised to either the Panama Canal, Scandinavia, Alaska or the Caribbean with a unique itinerary that included premium dining experiences, exclusive tours and excursions, and luxurious spa treatments, highlighting the best of the cruising experience so that they could tell others how Princess Cruises helps travelers Come Back New.

Social images mocked up on iphones.
Content mocked up on ipad.


Our 39 influencer partners generated nearly 306 million social media impressions from their social content and blog posts, garnering an 11-to-1 return on investment.

  • 39 Influencer Partners

    created blogs, videos and social posts highlighting the Princess Cruises Come Back New experience.

  • 306 million social Media Impressions

    from target audiences across the world.

  • 11:1 ROI

    on an award-winning program that drove awareness and results.

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