The Pod Hotels, the U.S. pioneer of the micro-hotel concept, debuted to the world three separate property openings between late 2017 and early 2018 in extremely high-profile markets: Washington, D.C., the brand’s first property outside of New York City, opened in May 2017; Brooklyn, the brand’s first property outside of the borough of Manhattan, opened in October 2017; and Times Square, the brand’s flagship property, opened in January 2018.
To create media buzz and drive early bookings for the hotels, we were tasked with the rollout of a strategic multi-city PR campaign to promote the run-up and grand opening of the new properties. With each launch being a milestone in its own right, Pod was looking to jump-start word of mouth excitement, get top-tier media through the front door for a firsthand look, and generate big news headlines worthy of the brand’s monumental ribbon cuttings.
In an effort to maximize media exposure around the three respective launches, we highlighted each hotel’s set of key differentiators to top-tier local, regional, and national media – highlighting the minimalist allure, cost-effectiveness, striking design, and communal vibrancy of each property through the following multifaceted PR efforts:
- Announcement press releases distributed over the wire to key business media and breaking news outlets across North America
- Conducted extensive pitching outreach to top-tier national outlets and influential regional publications across lifestyle, travel, real estate, design, business and trade media
- Targeted and secured elite journalists to experience firsthand The Pod Hotels’ wide range of unique guest offerings through daytime tours, arranged meals at the varying bars and restaurants, on-site interviews, and carefully coordinated overnight stay itineraries
The Pod Hotels’ pre-launch and launch efforts were a resounding success, introducing the properties to top media within their respective markets, generating feature print and online profile pieces, executive interviews, and national daytime broadcast coverage. In summary, our efforts resulted in the following exposure:
Regional and national press in NBC Washington, Washingtonian, Curbed DC, Architectural Digest, Travel Channel, amNewYork, Fox New York, New York Post, Wall Street Journal, AFAR, Time Out New York, Domino, Condé Nast Traveler, the TODAY Show and more.
Regional and national pressPod DC
Regional and national pressPod Brooklyn
Regional and national pressPod Times Sqaure