Our connections are your connections. Our approach is rooted in building relationships and generating earned media coverage from people we trust.
A relationship is a two way street. A win-win. We cement ours with trusted content, rich storylines, and a healthy dose of moxie. Our integrity as a source is unassailable – we’ve got the goods and the “ins” to make headlines and generate buzz. And a decades-long reputation to prove it. In the past six months alone, we have met face-to-face with more than 200 journalists. And we know thousands more across the media landscape who look to us as an invaluable resource. What sets us apart? Simply put: We think like journalists. We find the angle others missed, the trend ready to be amplified, the story waiting to be told – the gem. And then we share it – powerfully and precisely. We push the first domino that puts things like bike lending and bunk-bedded rooms on everyone’s radar. Consistently delivering the real news media outlets crave – and millions share.
We also collaborate with our experiential marketing, social media, creative, research and other MMGY teams to deliver comprehensive, integrated PR programs. We connect our clients with key stakeholders – media, consumers and influencers – to elevate brand image and reputation.
While our clients go about the business of building great properties and lifestyle products around the world, we begin the art of generating anticipation. For us, every new launch is a chance to be ground-breaking – again. We enlist a strategy built personally and passionately for each client. And amplify the buzz in a way we alone know how to do. From ramp-up through red-carpet crescendo, our path is fresh, smart, purposeful and proven. In fact, we’ve launched more hotels globally than any other firm. Throughout, we stay laser-focused on the business objectives at hand, boosting clients’ profiles with travel planners, industry players, and key partners. As well as creating that irresistible something that fills rooms and restaurant seats long after the sawdust has settled.
We believe every client is an original. And comes to us at a different place in their life cycle. We excel in innovating all along the path – whether it’s amplifying a trend in its nascent stages, media training a corporate maverick, bubbling up a new-found concept or providing counsel in crisis. We are present, watching over you, your brand, and your reputation. And continually playing a starring role in creating great marketing. Our holistic approach to defining PR has gained us the attention – and AOR status – of global brands and corporate clients such as Canyon Ranch and Leading Hotels of the World, to trend-setting boutique properties like, The Williamsburg Hotel, Sean MacPherson’s The Bowery Hotel, The Ludlow, and rooftop pool pioneer, Gansevoort Hotel Group. Our perspective comes with experience, and provides significant value across the entire spectrum of our partnerships.
There’s power in the right exposure. From pop-up experiences to destination deep-dives, NJF’s in-house events team creates consumer and media events most often earmarked as “must-attend.” We’ve taken food trucks from New York to LA. We’ve upgraded Chicago Bears fans’ tailgating parties. We’ve even brought sunshine to rainy Seattle. Every experiential event we do is different. But they all have one thing in common: it’s true to the brand. Our inspiration comes from our infallible sense of what motivates consumers and magnetizes the media. Always intriguing, never formulaic, our events have purpose at their foundation and strategically raise brand profiles with stellar concepts, immersive itineraries and organizational excellence. From buzzy celebrity studded launch parties, to on-location familiarizations to intimate deskside tours, we step from the sidelines to curate the effect and the impact. Hence the reason “it” media covet our invitations and cover our events..
Within the arch of a brand’s life, there are opportunities to shine. And ways to catalyze the conversation in tandem with like-minded partners. At NJF we scan the seas for intriguing ways to create those rare simpatico relationships that engage new audiences, re-shape perceptions and spike a brand’s “wow” factor. From the most likely partnerships to surprisingly successful matches and strategic alliances, we know the players, the paths in, and the ways to create attention-grabbing pitches that showcase the “talent” on both sides of the equation. Cases in point: The Ritz-Carlton + Burberry, Westin Hotels & Resorts + New Balance, Gansevoort + Sony, Terranea + Lexus. Our skill set takes partnering beyond its traditional paths, and promises demonstrable ROI.